In an attempt to mask the ultimate conclusions of their beliefs, the Atheist community continuously suggests the notion that there should not even be a word for atheism since it is the natural and normal state of affairs. In other words, it is not necessary to label the condition of no-God since there is no God? In the great tradition of Chomsky and Lakoff and the deconstructionists, this is semantic infiltration in order to evade the need to clarify what one believes.
The belief in God (in a variety of forms) is the majority condition in the world, and has been throughout history, continuing despite the countless scientific discoveries that have occurred through the centuries. Contrary to their heartfelt desire, atheism is not the normal state of affairs. A word and label are certainly necessary to describe a condition that is contrary to the majority belief, even if the adherents to that system of belief don’t like being named as such.
Their desire may have something to do with the constantly shifting definitions of atheism that the adherents tend to proffer. That discussion, is for another day.